What is an AI virtual model?
A virtual model is a digital model created using artificial intelligence to showcase clothing or products in marketing campaigns.
How the Technology Works
The creation of a virtual model using artificial intelligence relies on generative AI models capable of producing photorealistic images based on visual data and descriptions. The AI analyzes thousands of images of bodies, faces, and poses to generate a realistic digital model that can wear different outfits, be placed in various settings, and display different expressions.
Once the virtual model has been created, clothing or products can be digitally integrated to produce marketing visuals, e-commerce photos, or advertising campaigns without the need for a traditional photo shoot.
Benefits
- Lower cost
- Rapid Production
- Flexibility
Why use a virtual model to showcase clothing?
Virtual models allow brands to quickly create product visuals while reducing the costs associated with traditional photo shoots (studio, crew, travel). They also offer greater flexibility for testing different styles, settings, or model profiles.
Are virtual models realistic?
Yes. Thanks to recent advances in generative artificial intelligence, it is now possible to create highly realistic virtual models with skin textures, expressions, and natural poses that closely resemble those of a real model.
In what situations do brands use AI models?
Virtual models are often used for e-commerce photos, product catalogs, advertising campaigns, and social media content. They make it possible to quickly produce marketing visuals to showcase collections or test new concepts.
Are virtual models replacing real models?
Virtual models do not completely replace real models. Rather, they serve as a complementary solution that allows brands to produce certain visuals more quickly or at a lower cost, while still retaining the option to organize traditional photo shoots when necessary.